• Senior perfumer Philippe Barberousse

    As we continue to meet and ask perfumers to share about their journey, we are pleased to introduce Philippe Barberousse to our readers. Philippe, is now senior perfumer at Bell Flavors & Fragrances Singapore, a newly created entity after the acquisition of Sillage Aromatique by Bell Flavors & Fragrances.  Undoubtedly more at ease with blending essences than […]

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    As we continue our quest to meet with perfumers in Asia, we are please to share with you the latest interview we did with Rajiv Sheth, the nose & creative director behind “all good scents” whose mission he says is to spread good fragrances. Rajiv accumulated more than 16 years of experience as perfumer in Grasse, Paris and […]

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    The following is the latest in our series of interviews with current perfumers, an interview with Claude Charmoille from the fragrance house, Givaudan. Claude is of French origin but has been relocated in Asia (Singapore) 12 years ago. He is married with 3 kids and is now dividing his time between his work as perfumer […]

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    Singapore’s government recognises the need to foster creativity within the country’s educational system. According to Deputy Prime Minister Tharman Shanmugaratnam, “The Republic’s educational system has served the country well in increasing social mobility, but it will also have to evolve to spur innovation and create a sense of individuality among Singaporeans.” Because of this, the […]

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    We have had the great fortune to interview Joa Kim, senior perfumer at International Flavors and Fragrances (IFF). As you will read Joa started her career with IFF and has worked her way up there from a trainee to a senior perfumer. She shares her story as well as her inspiration and passion for scent. […]

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    Fragrance Development: Creative Team vs Creative Director

    September 23, 2016 | Posted By: | Consulting · General · NWK news · Perfume tips and ideas |

      Currently, niche fragrances are developed primarily in two distinct methods. Either they are designed and created by a creative team, independent or at a perfume house, or they are envisioned by a creative director who supervises the entire process. Both methods will lead to a finished product. NoseWhoKnows assists individuals and companies who are interested […]

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  • Develop your own fragrance product: 4 things to consider

    September 9, 2016 | Posted By: | General · NWK news · Perfume tips and ideas |

    Something that really sets businesses apart from their competition is a unique fragrance. More and more companies are developing their own distinct fragrances in order to reinforce their brand. This can either be done through Scent Branding (creating a signature scent for the Brand, like a scented logo) or by expanding the Brand with a new […]

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    Becoming a perfumer

    Sandy has had the opportunity to work with a lot of talented perfumers during her long career in the fragrance industry. Perfumers, affectionately called “Noses”, are experts at creating beautiful and intriguing perfume compositions. Here at NosewhoKnows we are frequently asked how one becomes a perfumer. The industry combines the skill of a master craftsman […]

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    August 21, 2016 | Posted By: | Book Review |

    This will be the first of a new serie on Perfume Book Review. Geva and I will share our most recent reads with you and we hope you will enjoy them too. I adore books about fragrance because very often I feel like I am alone in my love of scent. The sense of smell is such […]

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  • Interview by the Business Times

    July 26, 2016 | Posted By: | General · Interview · NWK news · Perfume trends |

    Recently, I was interviewed by The Business Times (weekend edition June 4-5 2016) about the state of the perfume industry. I had an interesting conversation with the reporter about the rise of Niche Perfumery and its impact on the industry as a whole. Having worked in the field for over twenty years, I find the changes […]

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    Scents of Summer

    July 21, 2016 | Posted By: | General · Live life through the nose |

    When I was growing up, we lived in a farmhouse out in the country. I would spend hours just roaming through the fields. I can remember the strong smell of wildflowers as I walked along. As the sun beat down, the scent rose up around me. It was so powerful. The sun heated the yellow […]

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    nose and taste whisky like a pro !

    Recently, I had the opportunity to train some lovely women on the appreciation of fine whisky by using their sense of smell. The Balvenie, a whisky brand from William Grant & Sons portfolio, hired NoseWhoKnows to provide a different twist to its tasting with special VIP customers and media. The Balvenie certainly understands the importance […]

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  • Scents of Spirit

    June 30, 2016 | Posted By: | General · Live life through the nose · Personal note |

    In an earlier post, we talked about how scents help create a “sense of place” for our minds and our memory. This week I started a yoga teacher training program at an ashram and I have noticed many scents that have gone into creating my experience of the place. Many people are curious about life […]

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    janice wong interview

    June 22, 2016 | Posted By: | Interview |

    Last year I had the good fortune to meet Janice Wong, the celebrated pastry chef, at a Dom Perignon champagne launch event. (Attending fabulous events is one of the many perks of being a fragrance expert! However, meeting Janice was definitely the highlight of this event.) Janice was the chef in charge of the refreshments, […]

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    DIY room freshnener

    June 13, 2016 | Posted By: | General · Perfume tips and ideas |

    Do you live with someone who is allergic to classic room fresheners? If you are trying to keep a home smelling fresh and lovely, this can be a frustrating situation. Some commercially-made room fresheners contain a long list of chemicals, some of which may cause sneezing and watery eyes to an allergy sufferer. Many people wonder if it […]

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  • Sillage

    June 7, 2016 | Posted By: | General · Perfume tips and ideas |

    Pronounced See-yahj. Today we would like to introduce you to the term “sillage.” Although the term may look unfamiliar, if you are a fragrance lover, you are already intimately acquainted with the meaning. Sillage is the degree to which a perfume’s fragrance lingers in the air when worn. It is the scented trail left behind […]

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    Stay Focused

    June means 2 things: 1/ Holidays are just around the corner  and 2/ Children have to take their end of year examinations.  Right now many students are feeling the pressure of preparing. We at NWK have some suggestions for using scent to help improve focus and concentration. As we mentioned in earlier posts on aromatherapy (part 1 […]

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    Could Your Sense of Smell Protect You from Alzheimer’s Disease?

    May 24, 2016 | Posted By: | what your nose can do |

    Most people who know me, know how passionate I am about scent. However, many people underestimate the importance of the ability to smell. And few people understand the link between the ability to smell and their health. I recently had the opportunity to share some really important information about Alzheimer’s disease with attendees at NUS […]

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  • The scents of Spring – Lilac

    May 16, 2016 | Posted By: | General · Perfume ingredients |

    Yesterday, as I walking through a yard in Ireland, the scent of lilac drifted through the air and reminded me that it was spring time. Lilac always reminds me of springtime. When I was young, we used to visit a park in New York State that was entirely filled with lilac trees. In spring, the […]

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    CLEAN Reserve in Singapore

    On April 28th, the CLEAN perfume brand held an exclusive media event to launch their new line of fragrances, CLEAN Reserve. I was really looking forward to the event because the CLEAN brand is somewhat unique. Since they began, CLEAN has had the aim to “provide the finest ‘non-perfume perfume’ that could be worn by […]

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    May 3, 2016 | Posted By: | General · My favorite addresses · Perfume History |

    I was recently in Paris and had the opportunity to visit a wonderful store called Fragonard. I was staying in the Montmartre section of Paris and decided to take a walk up the hill to see the beautiful Sacré Coeur church. While in the area, I walked through the neighborhood and noticed a store with […]

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    April 25, 2016 | Posted By: | General · what your nose can do |

    There are many things we take for granted in life until they are gone. My sense of smell is one of them. I have a condition known as hyposmia, or the reduced ability of smell. Not many people realize this about me. How would they know unless I told them? It’s not completely gone, thank […]

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    Love at first sniff !!!

    Sometimes it makes no sense. You fall in love when you least expect it. In the last series of posts I shared how to find a fragrance. I outlined the exact steps to take to find a perfume, from identifying your personality type to finding a fragrance family and ultimately pinpointing a potential perfume. However, […]

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    Choose your fragrance – Final step

    April 10, 2016 | Posted By: | General · Perfume tips and ideas · what your nose can do |

    The final step in “Choosing Your Fragrance” is testing out a few fragrances. First, we determined your overall personality type. Then, we introduced the concept of “fragrance families” and finally we helped you to match your personality type to some specific perfumes. Now, your will need to go and try them out. Most of the […]

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  • Choose your fragrance – Step#3

    Step #3 : Matching Your Personality to a Fragrance Family In Step #2 of finding a fragrance, we introduced “fragrance families,” which is a term used for particular groupings of scent notes. In this post we will match your overall personality (determined in Step #1) to your fragrance family. Below, is a table to help […]

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    Choose your fragrance – Step#2

    March 28, 2016 | Posted By: | General · Perfume tips and ideas · what your nose can do |

    Okay, in the last post we discussed Step #1 in Choosing Your Perfect Fragrance – Getting to know yourself. So, now that you’ve done some soul searching and figured out your overall personality type, we need to match you up with a fragrance family. Fragrance Family is a term used for particular groupings of scent […]

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    Choose your fragrance – Step#1

    March 21, 2016 | Posted By: | General · Perfume tips and ideas · Uncategorized |

    “In order to be irreplaceable, one must always be different.” Coco Chanel Coco Chanel was one of the most influential designers of all time. What she knew better than anyone was the power of being one’s true self. She created clothing and fragrances based on what worked best for women, not what society told them […]

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  • Scents of Home

    March 14, 2016 | Posted By: | General · what your nose can do |

    As I wrote in the last post, the smell of a place can get linked in our minds with our thoughts and feelings about that place. However, some companies are starting to use scent to purposely create a sense of place. They are deliberately choosing scents in order to create a specific environment that their […]

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    A sense of place

    March 7, 2016 | Posted By: | General · NWK news · Pefume news |

    Hi NWK readers, I’m Geva. I’m a writer with a gypsy heart and a focus on women’s empowerment. My first love is scent and thanks to NWK, I will now meet you every Monday to share my passion for scent with you. And for this week’s topic what do you think of scent and the […]

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    Aromatherapy – Part 2

    February 22, 2016 | Posted By: | Perfume ingredients · Perfume tips and ideas |

    As mentioned in our previous blog post, Aromatherapy can make effective improvements in one’s daily life. There are many benefits to welcoming aromatherapy into your life – from soothing one’s child to sleep, comforting your cold symptoms, relieving athlete’s foot or creating a custom perfume fragrance just for you! Aromatherapy is thought to help heal […]

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  • Aromatherapy – part 1

    February 15, 2016 | Posted By: | what your nose can do |

    Imagine strolling through a field of wildflowers. As you pass by daisies, clover, and dandelion, you feel your mood lighten and lift. It’s not just the beauty of the blossoms that lifts your spirits. The scent of the flowers is actually changing the way you experience the world around you. The practice of using plant […]

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    Who we are, what we do, and why we do it.

    January 16, 2016 | Posted By: | NWK news · Personal note |

    Happy New Year ! Voila, we are in 2016 and when a new year begins,  it is usually synonym for everyone of a good clean up and starting fresh with brand new resolution.  No new resolution for NWK , just making sure we continue doing what we do with passion, professionalism and innovation.  However I would like to take […]

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    December 14, 2015 | Posted By: | Perfume tips and ideas |

    Today’s topic was inspired by a discussion with a lovely lady who happens to be the creative mind behind many experiential events designed by Rebel&Soul. While talking, I realised that scent and smell in general is a great way to create memorable events through the creation of what we call multi sensorial experiences. First of […]

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  • The importance of choosing the right fragrance

    December 4, 2015 | Posted By: | Personal note |

    While wondering what to write for my next blog post, it occurred to me that writing about Fragrance doesn’t always raise a huge interest here in Asia, well unless you throw in big names like Chanel, Dior or Hermès, then eventually you manage to get a few pair of eyes sticking on the page. Since […]

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    March 26, 2015 | Posted By: | Perfume ingredients · Perfume trends |

    HI, DEAREST READERS! WE ARE FINALLY BACK! Sorry that we went Missing in Action, we were stressing over our examinations and presentations. So, how are you guys doing? A quarter of the year has just passed. Are your work piling up and stress level going high? Fret not, today we are going to share about […]

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    Tips to buy perfume

    January 12, 2015 | Posted By: | General · Perfume tips and ideas |

    HI DEAREST READERS, HAPPY NEW YEAR TO ALL OF YOU ! It has been almost 2 month since our last post! Miss us? It is already mid- January, can you believe it? So how was your Christmas and New Year countdown? Did you have a hard time thinking of what to get as Christmas or […]

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  • Mandy & Ying Jie’s favorite classic perfume

    November 21, 2014 | Posted By: | Classic perfume |

    Hi readers, Mandy & Ying Jie here! Before you continue reading, let us do a little self-introduction here… We are students studying at Singapore Polytechnic, learning about the art of perfumes & the science behind cosmetics products! Just to let you know, we love smelling perfumes and detecting the notes in it even though we […]

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    NWK @ CrowdFundHerLife

    September 23, 2014 | Posted By: | NWK news |

    Hello Everyone, It’s been a while but we have been extremely busy giving trainings, organizing Team Building and getting ready for live event like the one of tonight. If you want to know more about Nose Who Knows then you can watch us here !  

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    NWK @ TEDx

    April 2, 2014 | Posted By: | General · NWK news |

    We have been selected as one of the speaker for the next TEDx conference that will take place on Friday April 4th at SMU. The theme of the conference is “Fine Print” and how the daily subtleties in life may be more meaningful and impactful that we realize. For those who are not familiar with […]

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  • Asia Nose

    February 26, 2014 | Posted By: | General · NWK news |

    Asia Nose is our LinkedIn page and  an online group for fragrance professionals. A community for those looking to be updated on: Fragrance trends Consumer habits Fragrance events, in Asia Asia is a booming region with huge potential for growth in the fragrance segment, hence the necessity to create a community for professionals to exchange […]

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    January 3, 2014 | Posted By: | Personal note · Video |

    NWK is wishing you a very successful 2014 full of happiness and great projects. We are also proud to share with you our accomplishments for 2013 which wouldn’t have been possible without you so THANK YOU !  

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    November 12, 2013 | Posted By: | NWK news · Personal note |

    Wow I can’t believe that one year ago I was right there, sitting in front of my computer, registering Nose who Knows on ACRA. It has certainly been an exciting year filled with lots of new encounters, challenges, successes, emotions of all sorts but the outcome is definitely worth it. I cannot thank enough all […]

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  • Edible perfume: when a formula translates into a recipe !

    October 31, 2013 | Posted By: | Perfume tips and ideas |

    This summer, I organized a workshop for one of my client’s new perfume launches seminar and to make it a little bit less conventional I offered to work with the participants on describing the fragrance universe using all 5 senses. I brought in fabrics, lots of magazines, textured papers and divers accessorizes , some raw […]

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    Should we ban natural ingredients in perfumes ?

    July 30, 2013 | Posted By: | Pefume news · Personal note |

    The topic is hot, that’s the least we can say ! A lot of articles flourish on the web and specialized magazines and many questions are raised, since the announcement, last year, from the European Union to introduce new measures against the use of some natural ingredients in perfumery. It’s started from a report commissioned […]

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    Paris – Singapore: where to shop for perfume ?

    May 29, 2013 | Posted By: | My favorite addresses |

    During my recent trip to Paris, I managed to spend some time wondering around and visit a few interesting perfume stores that I would like to share with you: Liquides: A new concept perfume-bar has just opened its doors in Paris, born from the association of David frossard and Philippe Di Meo. At Liquides, you […]

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    April 10, 2013 | Posted By: | Pefume news |

    You don’t often get the chance to meet people with a perfumery background in Singapore so when I got introduced to Gauri, the owner of CODE DECO, a new artisanal perfume brand, I was thrilled ! Gauri, on top of being an expert in fragrance (16 years with one of the most renowned international consumer […]

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    Cherry Blossom

    March 30, 2013 | Posted By: | Perfume trends |

    While Europe is preparing for Easter and a chocolate feast, Asia or rather Japan, is getting ready for  the “Hanami” or the celebration of cherry blossom (sakura 桜). Once a year around end march beginning of April, this delicate and pinkish flower opens up and gathers thousands of tourists and locals under its trees for […]

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    Perfume & Cosmetic courses

    March 28, 2013 | Posted By: | General |

    Monday and Tuesday this week, I had the pleasure to teach the third year students of The Perfumery and Cosmetic Science course at Singapore Polytechnic.   SP is the first polytechnic school in Singapore and was founded in 1954. The school offers 50 full-time diploma courses and a wide range of continuing education programmes. It […]

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  • Sweets in a bottle

    March 15, 2013 | Posted By: | Perfume trends |

      I read last month an interesting article in Le monde magazine “des bonbons dans le flacon” literally “sweets in a bottle” and wanted to share a bit more about this trend with you. When reviewing all the latest launches globally, over a thousand just last year, it became quite obvious that candy-like perfumes are […]

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    IFF speed smelling

    February 26, 2013 | Posted By: | Pefume news |

    IFF launched the idea in 2011, if I am not mistaken, in both Paris and New York. 10 and 8 (in Paris and New York respectively) in-house perfumers happily presented their creation in front of journalists, bloggers, fragrance specialists and due to its success, it now becomes a “wanted” event by all the attendees. The […]

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    Celebrity perfume

    February 7, 2013 | Posted By: | Personal note |

    Do you know who kick-started the celebrity fragrance trend? Elizabeth Taylor in 1991 with White Diamonds and it was actually her second fragrance after Passion for women. 20 years later, White Diamonds (created by Carlos Benaïm) is still the best selling celebrity-endorsed perfume and has now become part of what we call a Classic fragrance […]

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  • Perfume jewelry

    February 4, 2013 | Posted By: | Perfume tips and ideas |

    Valentine’s day is coming and I am sure you’re running out of ideas. Here is one that I think is pretty original: perfume jewelry. Whether in a form of a pendant, a necklace, a bracelet or even hearings, it is usually super pretty and smells divine. The idea is not exactly new as it comes […]

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    NWK website is ready !

    January 23, 2013 | Posted By: | NWK news |

    What a better day than my birthday to launch my website , hein ?  I am very pleased to finally share it  with you and I count on each and everyone of you to share, like and spread the news around. I also wish to take this opportunity to thank all the people involved in […]

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