Fragrance development program
Duration: 1 or 2 days
Professionals exposed to olfactive evaluation willing to deepen their understanding of the various aspects of the fragrance development and to better manage the whole process.
Full understanding of the conceptual and olfactive potential of a brand
Optimize your briefing to perfumers
Use fragrance evaluation as a key tool for a better communication and a more efficient team work.
Brand, Concept and Fragrances
Definition of the conceptual and olfactive territories of a brand – Potential of evolution (enlarging, restaging, upgrading…)
Fix your brief
Optimize your briefing to perfumers in developing an olfactive strategy consistent with your brand and concept
Fragrance evaluation : The Global Evaluation Process
The 5 index (+ 1 factor)
The index rating method
Practicing olfactive evaluation