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Fragrance development program

Duration: 1 or 2 days

Profiles

puce Professionals exposed to olfactive evaluation willing to deepen their understanding of the various aspects of the fragrance development and to better manage the whole process.

Objectives

puce Full understanding of the conceptual and olfactive potential of a brand
puce Optimize your briefing to perfumers
puce Use fragrance evaluation as a key tool for a better communication and a more efficient team work.

Program

Brand, Concept and Fragrances

puce Definition of the conceptual and olfactive territories of a brand – Potential of evolution (enlarging, restaging, upgrading…)

Fix your brief

puce Optimize your briefing to perfumers in developing an olfactive strategy consistent with your brand and concept

Fragrance evaluation : The Global Evaluation Process

puce The 5 index (+ 1 factor)
puce The index rating method
puce Practicing olfactive evaluation

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