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Fragrance sales program

Duration : 1 or 2 days

Profiles

puce Professionals in Perfumery Distribution and fragrance sales willing to improve their understanding of the emotional dimension of selling fragrances.

Objectives

puce A deeper understanding to better sell fragrances: mastering the key competencies for an emotional sale.

Program

The emotional dimension of fragrance

puce Review of the technique and language of perfumery, the olfactive families and their emotional universe mastering the relation between analytical description and emotional perception.

The emotional dimension of selling

puce The fundamentals of selling and the 3 emotional states Selling: a communication process involving shared emotions between the customer and the sales person.

Perfume, Personnality, Image

puce Review of the different customers styles and motivations, olfactive profiles and affinities.
puce The emotional connection “Customer-Sales advisor-Fragrance”.

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